PROMO ANNOUNCEMENT
Skincare that’s guided by clinical research and built for real-world use is at the heart of what we do. ATELO focuses on what skin actually needs to stay strong, hydrated, and balanced. Every product is made with care, supported by data, and developed to work gently and effectively over time.
ATELO was founded by Dr. Evelyn Teoh, a scientist who spent years working in clinical research. She started the brand with a clear goal: to make skincare that puts science first and avoids unnecessary complexity.
Her motivation for creating ATELO stemmed from the growing disconnect between cosmetic marketing claims and actual skin biology.
Rather than offering surface-level results, she set out to design products that deliver measurable improvements in hydration, firmness, and skin recovery, using ingredients that align with the skin’s natural composition.
Guided by Passion, Grounded in Purpose
At Pharmatech Medical Enterprise Pte. Ltd., our story is built on care for people, for innovation, and for the trust that connects both. As we bring Atelo to the Singapore and Malaysia markets, this journey represents more than a product launch; it’s a shared commitment to improving lives through science-backed, meaningful skincare.
Leading this vision is Ms. Josephine Lee, whose name has become synonymous with integrity, empathy, and excellence in the medical industry. As the driving force behind Pharmatech Medical Enterprise Pte. Ltd., she has championed innovation that bridges clinical research and practical care ensuring that every product delivers genuine, measurable results rooted in safety and efficacy.
Under her guidance, Atelo reflects a simple but powerful promise: to bring confidence back to skin, and trust back to skincare. Through every formulation and every partnership, we are inspired to create something lasting skincare that not only performs but also connects, uplifts, and cares.
With Ms. Josephine Lee’s leadership lighting the way, Atelo begins its new chapter with heart, purpose, and a vision to make authentic beauty accessible to all.
Atelocollagen is a refined form of collagen that has undergone a purification process to remove telopeptides, which are commonly associated with allergic responses.
This process increases bioavailability and allows for deeper penetration into the skin without triggering irritation. Because it closely mimics the body’s own collagen, it supports regeneration and improves elasticity in a way that standard cosmetic collagen cannot.
Every ATELO product is built around this ingredient, reflecting our focus on compatibility, safety, and scientific evidence.
ATELO began its product development in Japan and has since expanded its distribution network to include Singapore, Malaysia, Hong Kong, the United States, and the United Arab Emirates.
Our entry into the UAE market marked a significant milestone, with more than 40,000 units of the Amine Mask sold during a single televised launch week.
We maintain a presence in both consumer and clinical markets, and we continue to build long-term partnerships with licensed distributors, retail chains, and healthcare providers in key international locations.
Our work has been recognised through several key milestones. ATELO holds registered patents in Japan for its collagen technologies, reflecting years of dedicated research and development. These patents cover both the structural refinement of atelocollagen and its application in skincare.
We are also supported by the Japan External Trade Organization (JETRO), a government agency that promotes innovation and international collaboration. This partnership has helped us expand responsibly while maintaining a strong foundation in scientific integrity.
One of our most significant breakthroughs was the successful cloning of high-purity collagen for cosmetic use. This advancement allowed us to create formulas that are clean, stable, and more compatible with the skin, without relying on animal sources or traditional extraction methods.
We take a straightforward approach to skincare, and the heart of our work is always people. From the beginning, ATELO has been shaped by the needs and experiences of those who use our products every day. Feedback from customers, shared through clinical trials and everyday routines, continues to guide how we improve, formulate, and grow.
Many people tell us they notice improvements in hydration, smoother texture, and skin that feels more balanced during times of stress. These reflections matter. They remind us that skincare is personal and that real progress often happens gradually, not all at once.
We invite you to be part of the Glow Movement, a quiet, steady approach to skin health grounded in care and intention.
We believe skincare should be thoughtful, grounded in science, and built for everyday life. If you're looking for products that support long-term skin health with clarity and care, we invite you to explore the full ATELO collection and see what makes our approach different.
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